Photo : Steve Little

Photo : Steve Little

I started designing Logos for "Z-Flex" at Toucan Art Studio  located then  on Electric Ave. in Venice, CA  in the mid 1970's.

Jay Adams father, Kent and I were friends.  Kent was the pioneer / creator and  founder of Fiberglass Surfboards and later Fiberglass Skateboards,  "Z-Flex" and later the Laminated Wood Skateboards,  "Z-Woody" .   I also designed the Logos for their  "Z-Groove"  Wheels and  "Z-Smooth"  Wheels .

Kent asked me to design the Logos for his Fiberglass Skateboards and that's how I became  "Z-Flex's"  Logo Designer.

I also did full page advertising copys for  "Z-Flex"  Skateboards and  "Z-Groove" and "Z-Smooth" Wheels in SKATEBOARDER MAGAZINE.

 All work was hand done without the aid of a computer.

Photo : Steve Little

Full  Page  Advertising  of  Shogo Kubo's   "Z-Woody"  SkateboardE

   Graphic Design by Rene Holovsky 

Full  Page  Advertising  for "Z-Pig"  Wood  Laminated  Skateboards

 

SKATEBOARDER  MAGAZINE

SKATEBOARDER MAGAZINE

SKATEBOARDER MAGAZINE

Full  Page  Advertising  for "Z-Groove"  Jimmy Plumer  wheels

 

SKATEBOARDER  MAGAZINE

Full  Page  Advertising  for "Z-Flex " Fiberglass  and  Wood Laminated  SkateboardsE

 

Full page Advertising  for the  SKATEBOARDER  MAGAZINE

The very new  "Z-Groove"  and " Z-Smooth"  wheels for Skateboards and Roller Skates along with Precision German Ball Bearrings.
 
I formed the Moonscape and the Creaters  with 90 lbs. of sand on a 4' x 8' sheet of plywood, then carefully placed the wheels and barrings to create the ad design.  I also did the lighting for the shoot.